Cinemagraphs: Breathing Life Into Hogarths’ Web Design

1 year ago

The Cinemagraphs Shoot

We love it when a plan comes together, and already our big ideas are coming to fruition for the Hogarths’ web project that we recently told you about. Last week, we were on set in their stunning hotels, capturing the essence of this luxury hotel brand over two days to feed into our cutting-edge web design.

Curious to learn more? Without further ado, let us give you an insight into what our team has been up to behind the scenes at the Hogarths hotel group…

Life’s little luxuries

The moment we first stepped into a Hogarths establishment, we knew we’d arrived somewhere special. Eager to evoke the same reactions from their website, our pitch during the tender process included a series of cinemagraphs that would jump off the screen and bring their online presence to life.

From afternoon tea and flambéing in the kitchen, to overflowing baths in the stunning rooms of the hotel, the Hogarths experience has much potential for visual interpretation. We wanted to give visitors to the new Hogarths’ websites a glimpse of what they could expect, to feast their imagination and drive bookings.

Lights, camera, action

Having been selected by Hogarths to work on their web design, we wasted no time in planning the cinemagraphs we wanted to create. Shooting 11 different sets at each location over two days, our team had ambitious objectives for the footage we hoped to capture.

Hogarths Stone Manor Cinemagraps

Hogarths Stone Manor Shoot

In Solihull, we had to contend with challenging weather conditions, which required time and patience for the carefully composed outdoor shots. However, we were lucky to be surrounded by the attentive and accommodating Hogarths staff, who made the whole experience a real pleasure.

Hogarths Solihull Shoot Cinemagraps

Hogarths Solihull Shoot

Picture-perfect results

It wasn’t a walk in the park – or the extensive grounds of Hogarths for that matter – but we succeeded in capturing 22 unique scenes for our cinemagraph shots. We’re delighted with the results, which have come out wonderfully in post production with a little colour editing here and there.

Hogarths Solihull Colour Edit Cinemagraps

Hogarths Solihull Colour Edit

Hogarths Stone Manor Colour Edit Cinemagraps

Hogarths Stone Manor Colour Edit

We believe these living photos will really bring the Hogarths’ websites to life, giving depth to their online presence and offering an immersive experience for visitors. Paired with our fresh and modern web design, our team can’t wait to reveal the results when we launch their websites in a few weeks’ time.

Want to incorporate stunning visuals into your own website? To discover how KIJO gives our clients a dynamic, engaging online presence, arrange a free consultation with our team. Contact us to have a chat, and see how we could help you!