Park IT

The market leader for Airport parking logistics.

Responsive Web Design / Graphic Design / Digital Marketing

The Brief Project Aims & Ambitions

Park-IT is a market leader in Airport parking logistics, having seen fantastic expansion to 10 UK Airports in its first year of operation. Park-IT approached KIJO to create a fully responsive marketing website to represent their brand and to provide further information for potential clients.

Park-IT required the website to match the colour scheme, look and feel of their pre-designed logo. The Park-IT team also wanted the home page to include icons to represent their services and all the other internal pages to have a simple feel to them. The project also needed to be a completely bespoke design, built from scratch by the KIJO team.

The RequirementsKey Project Elements

Brand focused design

Fully responsive and mobile ready

Bespoke Icon Design

The Design ProcessDesigning Park IT

The first step in our process was a series of brain storming sessions where we produced a number of inspiration boards. These original sessions resulted in sketches and wireframes of our intended layout for the site.

From there we transformed our wireframes and sketches into PSD design files of the intended layout. The home page icons were a key project parameter for Park-IT so the next part of the project took us some time to decide how these icons would sit on the home page and the format they would take.

Once we had decided the layout, feel and the home page icons we could start to move onto the build phase. This as per our own internal requirements was also built responsively to work on all screen sizes, another key project element outlined in the brief.

parkit-design-process-2 parkit-design-process-1

The VisualsWhat We Created

  • Park IT - Mobile View Responsive Web Design View - Slider 1
  • Park IT - Mobile View Responsive Web Design View - Slider 2
  • Park IT - Mobile View Responsive Web Design View - Slider 3
  • Park IT - Mobile View Responsive Web Design View - Slider 4
  • Park IT - Desktop Responsive Web Design View - Slider 1
  • Park IT - Desktop Responsive Web Design View - Slider 2
  • Park IT - Desktop Responsive Web Design View - Slider 3
  • Park IT - Desktop Responsive Web Design View - Slider 4
  • Park IT - Desktop Responsive Web Design View - Slider 5

The Results The Final Word

KIJO produced and completed a fully responsive marketing website that fully accomplished what Park-IT was looking for in their brief. Through our Google Analytics reports we have been able to show Park-IT that the traffic levels to the site are completely exceeding their expectations and driving new queries to the company they did not expect to get.

"Having worked with KIJO on previous projects I had trust in them to take my brief and execute it to a high standard. We were extremely happy with the sites design and pleasantly surprised by the traffic levels it has received thus far"
Oliver Ashford - General Manager - Park-IT

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