BrandingMore than just a logo.

"Your brand is what other people say about you when you're not in the room"
Jeff Bezos - Founder and CEO of Amazon

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.

Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be.

The foundation of your brand is your logo. Your website, packaging, and promotional materials should all integrate your logo and communicate your brand.

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company's mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Your brand is your promise to your customer.

How to Communicate Your Brand Message

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business: how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a "voice" for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.
  • Be true to your brand. Customers won't return to you or refer you to someone else if you don't deliver on your brand promise.
  • Be consistent. If you can't do this, your attempts at establishing a brand will fail.

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The VisualsExamples of Our Work

Park IT (iPad)
JPS logo
Park-IT brochure/fact sheets
Airparks info graphic
Gtwick business cards
B46 print logo and business cards
Getinked banner
Reveal logo

Your brand is your promise to your customer.