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Website Design & Growth Proposal

AM2PM Group

Created by: John Butters

Job Title: Business Development Executive
Telephone: 0121 716 1813
Email: Johnathan@KIJO.co.uk

Date Issued: 23/04/2019

Project Overview

In partnership with KIJO, AM2PM is about to embark on a journey to become the UK’s market leading industrial Recruitment Agency.

The underperforming, outdated & unstructured former website will quickly become a footnote in the past as we move forward with a surgical focus on User Experience, Customer Journey & Conversion Rate Optimisation.

With the new website and Growth strategy intrinsically linking together we will begin to dominate on search, bringing large volumes of traffic to the site and converting them into enquiries, month after month after month.

Why KIJO

At KIJO we have honed our craft helping businesses of all sizes realise their potential for digital growth. Ranging from startups to FTSE listed PLC’s.

The KIJO team is multi-disciplined with expertise covering strategy, creative design, digital marketing and user experience design. All this combines to create solutions that have a real tangible effect on key business metrics. Our laser like focus on the things that are important to our clients ensures we deliver on our promises consistently.

We have the clients, the case studies, the testimonials but there is 1 other thing which is just as important. A genuine burning passion for what we do – it’s what we live and breathe everyday.

KIJO is on a journey to Build the Future one project at a time, we’d really like it if you could join us.

25+ Years Joint Experience building & marketing digital products

5 Star Google rated

Google Partner Agency

WordPress Experts

UX Experts

Growth Experts

Results Driven

Creative Culture

Case Studies

We have been working with Headlam PLC and Crucial Trading for 4+ years, driving the brand forward through data driven user experience design and bespoke software solutions such as the Crucial Trading Inspire campaign that includes a 3D Rug Builder and an Augmented Reality Application. Since working with Crucial Trading we have together achieved a number of excellent growth metrics.

988%

Increase in Rug Orders

10.3%

Increase in Sales Revenue

7.8%

Increase in Sample Orders
Recently Threshers re-launched the brand founded in 1898 into a digital platform hoping to challenge for number 1 spot in this busy industry. We have been working with the Threshers team to improve organic traffic levels through a targeted growth strategy and improve conversion rates through data driven user experience design, we are still in the infancy or our partnership but the results are already speaking for themselves.

651%

Increase in Social Following

67%

Increase in Organic Traffic

712%

Increase in Keywords Ranking
We look for clients who are strong forward thinking companies that we can build a good working relationship with, Hogarths is one of those once in a lifetime companies.Hogarth’s had an outdated website built on top of old technology. It wasn’t inspiring potential guests and was irritating for the staff members who were trying to keep it updated.Hogarth’s tasked KIJO to completely redesign and develop their web presence from the ground up. With a particular focus on creating something that was highly visual and easy to navigate.

55%

Increase in user engagement across both websites.

20%

Increase in wedding venue enquiries

Crucial Trading

We have really enjoyed working with KIJO over recent years, working together we have managed to push the boundaries of what home furnishing companies can achieve.

- Emma Hopkins

Matched Mortgages

My experience with KIJO was great from start to finish. Everyone was very friendly and professional, easy to use software for design feedback and helpful designers and developers. I would recommend KIJO to anyone looking for a web designer in Birmingham.

- Andy Walcot

Park-IT

Great company to work with. Having provided us with top class design and consultancy, KIJO are a company that we have a very close relationship with. A very high recommendation from the whole Park-IT team. A really strong, knowledgeable and friendly team.

- Scott Keily

Our Process

Worked out over 19 years of building websites the founders of KIJO have created a bespoke process for website design & website development projects.
The 4 core areas of our process are all equally as important as each other.

Strategy

Creative

Infrastructure

Growth

Vision

Q1

The project begins with a deep dive into understanding AM2PM, the brand and its history.

The Project Kick Off meeting is conducted with AM2PM & the KIJO team, ensuring our visions are aligned from the very beginning. 

Within the very first quarter the new, slick & polished website will designed, developed & launched.

With the site optimised & structured to perform as a sales tool for the company we will initiate our plan of attack for Growth.

Running quietly in the background whilst the site was constructed a cunning strategy was formed in order to monopolise the search & social market, which will play out over the months to come. 

An immediate effect is achieved in this Quarter, with 1,200 additional visitors now browsing the site.. The new website built with user experience in mind ensures an increase of enquiry conversions to 1%.

Q2

A strong foothold is beginning to establish in the UK search market, with targeted keywords starting to rank on page 1 of Google. Through on page optimisation we’ve been able to increase the conversion ratio of website traffic to enquiry to 2%. 

Through the improvement of search rankings further traffic is being driven to the site and by the end of the quarter we will see over 1,500 new visitors attending the website per month. Enquiries from this new traffic is now over 80 for the campaign.

Q3

With the Growth campaign now in full swing we are starting to generate further traffic from direct sources. The targeted keywords are now beginning to rank in the top 5 positions on Google.

Through further optimisation of the website we will increase conversion ratios of visitors to enquiries to 3%.

By the end of the quarter we will have achieved an additional 2,400 visitors as well as generating over 270 enquiries.

Q4

We are now starting to become a dominant UK website in this market place. 15 targeted keywords are ranking in the top 5 positions on Google, over 3,600 new visitors are attending the website, but most importantly we are generating consistent, highly relevant enquiries. Over the 12 Months over 500 enquiries will be generated for AM2PM from new website traffic alone. 

Design & Development Pricing

Website

£ 8,010

+VAT
  • Onboarding - Free of Charge
  • Customer Portal Setup - Free of Charge
  • Kick Off Meeting - Free of Charge (Included with Superb)
  • Planning - £65 - 1 Hour
  • Research - £260 - 4 Hours
  • Strategy - £130 - 2 Hours
  • Growth - £130 - 2 Hours
  • Hosting & Emails - £65 - 1 Hour
  • Written Content - £600
  • Photography - £455 - 7 Hours
  • Moodboard, Typography & Colour Palettes - £130 - 2 Hours
  • Sitemap - £390 - 6 Hours
  • Wireframes - £455 - 7 Hours
  • Website Design - £2,145 - 33 Hours
  • Icons & Illustrations - £455 - 7 Hours
  • UX Review - £130 - 2 Hours
  • Content Management System - £65 - 1 Hour
  • Website Development - £2,145 - 33 Hours
  • Testing & QA - £260 - 4 Hours
  • Go Live - £130 - 2 Hours

What's Included

Onboarding

  • Brand Questionnaire
  • Website Questionnaire
  • Content Questionnaire
  • Problem Framing Questionnaire
  • Domain Name, Hosting & Emails
  • Scan Plan

Customer Portal Setup

  • Regular Updates & Notifications
  • Access To All Team Members
  • Documents & Files
  • Project Status

Kick Off Meeting

  • Meet the Team
  • Discuss the Project Plan
  • Discuss Desired End Results
  • Agree Expectations

Planning

  • Milestones
  • Schedule
  • Specification 

Research

  • Competitor Research
  • Marketplace Research
  • Keyword Research
  • Customer Persona’s
  • Current SERP Positions
  • Analytics Review

Strategy

  • Internal Strategy Meeting
  • Strategy Document Created

Growth

  • Keyword Targeting
  • Website Structure
  • Landing Page Plan

Hosting & Emails

  • Environment & Database Creation
  • Email Creation & Testing

Written Content

  • 1,000 Words Per Page
  • Professional Copywriter

Photography

  • 1 Full Day of Professional Photography & Photo Editing
  • Option to Swap For Stock Photography Sourcing

Moodboard, Typography & Colour Palettes 

  • Inspiration From Other Designs
  • Building Up a Visual Identity For The Project
  • Available For Review On Invision Software

Sitemap

  • Creation of List of Website Pages & Sections
  • Includes on Page SEO Content for Each Page
  • Content Section Lengths
  • Internal Linking
  • Page Hierarchy
  • Navigation Structure

Wireframes

  • Blueprint Layout of Every Page
  • User Flow Plan
  • Call To Action Planning

Website Design

  • Full Fidelity Design Of All Pages
  • Design Of All Page Sections
  • Designs Available For Review In Invision
  • Responsive Design
  • Design For Search Engine Optimisation

Icons & Illustrations

  • Bespoke Illustration Design & Creation
  • Bespoke Icons & Icon Style

UX Review

  • Reviewing the Design Internally from a UX Perspective
  • Producing a List of Any Identified UX Improvements

Content Management System

  • Intallation of Content Management System
  • Preferred CMS is WordPress

Website Development

  • Development of All Website Pages & Functionality
  • All Functionality Across All Device Sizes
  • Development of Exactly What Has Been Designed

Testing & QA

  • Testing Pages
  • Testing Forms
  • Testing Links
  • Device Testing
  • Browser Testing

Go Live

  • Domain Name Live
  • Live Testing & QA

Infrastructure

Hosting

£ 80


+VAT Monthly
  • Business
  • 15,000 Visits
  • 15 Email Accounts
  • 50GB Storage

Superb

£ 30

+VAT Monthly
  • Business
  • Priority Support - Top of the queue for support tickets
  • Priority Project Delivery
  • Website Restoration - Should anything go wrong we’ll be on hand to restore the website within 24 hours
  • Software Updates - Performed monthly
  • Website Analytics - Monthly analytics report and Insight from our Growth team

Growth

Option 1

£ 490

+VAT Monthly
  • Professional
  • 7 Hours
  • Plan
    Including:
    Market Research
    Competitor Research
    Keyword Research
    Keyword Planning
    Content Marketing Plan
    Customer Personas
    KPI Decisions
    Google Analytics Analysis
    SERP Tracking
    On-Page Analysis
    UX Review
    Content Review
  • Create
    Including:
    Front End UX
    Mobile Friendly
    Conversion Optimisation
    Landing Pages
    Image Optimisation
    Internal Links
    URL Structure
    Page Speed
    Yoast
    On-Page SEO
    Content Creation
    Content Pruning
  • Promote
    Including:
    Link Building
    Influencers
    Publications
    Blogs
    Market Niche Websites
    Facebook
    Twitter
    Instagram
    Linkedin
    Quora
    Reddit
    Medium
    Email List
  • Report
    Including:
    KIJO Customer Portal
    Monthly Stats Report
    Google Analytics Reports
  • Optimise
    Including:
    SERP Increases
    Organic Traffic Levels
    Enquiry Conversion Levels
    Sales Conversions Percentages
    Campaign ROI

Option 2

£ 980

+VAT Monthly
  • Super
  • 14 Hours
  • Plan
    Including:
    Market Research
    Competitor Research
    Keyword Research
    Keyword Planning
    Content Marketing Plan
    Customer Personas
    KPI Decisions
    Google Analytics Analysis
    SERP Tracking
    On-Page Analysis
    UX Review
    Content Review
  • Create
    Including:
    Front End UX
    Mobile Friendly
    Conversion Optimisation
    Landing Pages
    Image Optimisation
    Internal Links
    URL Structure
    Page Speed
    Yoast
    On-Page SEO
    Content Creation
    Content Pruning
  • Promote
    Including:
    Link Building
    Influencers
    Publications
    Blogs
    Market Niche Websites
    Facebook
    Twitter
    Instagram
    Linkedin
    Quora
    Reddit
    Medium
    Email List
  • Report
    Including:
    KIJO Customer Portal
    Monthly Stats Report
    Google Analytics Reports
  • Optimise
    Including:
    SERP Increases
    Organic Traffic Levels
    Enquiry Conversion Levels
    Sales Conversions Percentages
    Campaign ROI
Johnathan

The Next Steps

Step 1: Schedule Proposal Review Meeting
Step 2: Agree Package
Step 3: Sign Contract
Step 4: Transfer Deposit
Step 5: Begin Work

Let’s Build the Future Together

#BuildTheFuture
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