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10 Awesome Premier League Websites

Mark Simmonds

Digital Marketing Executive

Author Image: Mark Simmonds
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A Wenger less Arsenal, A Man City Set to Continue Its Dominance and A Chelsea Looking to Erase Last Season—An In-depth Look at The 2018/19 Premier League Season and How to Access All Pertinent Information from The Respective Websites.

The start of the 2018/19 premier league season is just two days away, and excitement is at a fever pitch. The opening weekend, in particular, promises some interesting intrigues. The defending champions travel to the Emirates to face an Arsenal side managed by someone other than Arsene Wenger for the first time in 22 years. Maurizio Sarri will make his premier league debut as manager when Chelsea face Huddersfield while Man United—dogged by speculations that World Cup hero Pogba might be angling for a transfer—will face Leicester City at home.

If you are a football fan, the time has never been better to ensure you are up to date with the happenings of your favourite football club. While sources of information are numerous, the official websites of the various teams tend to provide the most accurate information.

Here is an exhaustive look at various football clubs’ websites. We will analyse everything essential from the design of said sites, the usability and user experience to ease of navigation and brand representation.

Manchester City (mancity.com)

KIJO Rating: 6/10

The first thing that hits you when you access Man city’s website is the pale blue colour that is synonymous with the club. Some evidence indicates that Man City has worn blue from as early as 1892. By sticking to these colours, the website perfectly embodies or represents the club affectionately known as the citizens or sky blues.

manchester city website

Trending news is the focus of the home page. For instance, at the moment, there is an emotional final interview with Joe Hart who has been with Man City since he was 19. Such timely videos that address what is going on at the club facilitate engagement with fans which directly translates to more unique visitors not to mention a higher retention percentage.

man city tv

Access to other aspects of the club is achieved by scrolling through the home page where you encounter among other things Man City TV and Man City teams complete with upcoming fixtures. Design benefits of having these vital aspects on the home page are both quick access and increased time spent on the site because a visitor will keep scrolling just to get the highlights of each segment.

Though the User Interface Design(UI) can be improved to ensure access to crucial information such as injury updates and ticket information is easily accessible, the website more than makes up for it with speed of access.

Pros

Easy access to club information, strong social media presence.

Cons

Poor UI Interface, Speed of the website is poor.

Google Speed Test

Mobile: Slow (2.3s)

Desktop: Slow (1.8s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.8s) and DCL (4.7s) ranks it in the bottom third of all pages. This page has a low level of optimization because most of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~89 resources (1.3MB) to load. But this page appears to use more resources. PSI estimates this page requires 11 render-blocking round trips and 170 resources (3.6MB) to load. Fewer round trips and bytes results in faster pages.

Manchester United (manutd.com)

KIJO Rating: 5/10

The red devils are a club steeped in rich history, and their website immediately telegraphs that. Their well-known colours—red, white and black—feature significantly on the site in a bid to ensure the Manchester United brand is well captured.

manchester united website

However, the best part of the website is how easy it is to access vital information. The navigation menu at the top of the site gives access to all manner of key information from videos, news and fixtures to tickets, player news and a shop menu item that allows you to shop for jerseys, souvenirs, and equipment.

manchester united navigation

The website’s top-notch UI plays an enormous role in helping convey the intended message. Key among the aspects that contribute to the excellent UI is the way content is organised to mirror how a user prioritises information. On the home page, for instance, broad or urgent content is at the top, the featured content is in the middle while detailed content such as shopping and partners is at the bottom. The site replicates this across the various pages.

Pros

Easy access to club information, key information such as fixtures is often featured, consistent theme across the site, available in multiple languages.

Cons

Fairly regimented website (for the world’s best), the website is considered slow by Google.

Google Speed Test

Mobile: Slow (2.3s)

Desktop: Slow (1.6s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.6s) and DCL (2.9s) ranks it in the bottom third of all pages. This page has a low level of optimization because most of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~89 resources (1.3MB) to load. But this page appears to use more resources. PSI estimates this page requires 5 render-blocking round trips and 111 resources (3.5MB) to load. Fewer round trips and bytes results in faster pages.

Liverpool (liverpoolfc.com)

KIJO Rating: 4/10

Liverpool’s home page is deceptively simple at first glance until you notice “Enter LFC” link that gives access to the actual website. Unfortunately, users in a hurry might miss the link which will deter some users.

liverpool fc website

The actual website, however, ticks most of the boxes of a good website. First, Liverpool fans can identify with the site thanks to the graphics and colours used. Second, there is relevant and timely information accessible via the homepage. The content leans heavily on videos and images—something more and more users prefers.

liverpool stadium tours

Also, the site has a neat feature known as tours that take you through how to book a stadium tour or be part of the experience event. For one, this makes it effortless for users to schedule a trip if interested. Additionally, the website attracts more unique visitors as they look to discover which former players will be part of the experience per time and the events planned.

Navigation is smooth, and the website offers easy access to key information thanks to the straightforward navigation menu. An interesting aspect of the site is the emphasis on social media. Plugins to all LFC social media handles are highlighted not to mention the frequently featured top comments and posts. Though there is a disclaimer that the posts do not reflect LFC views, the social media interest ups the engagement between the site and the users.

Pros

Page speed is good, the website focuses on the news which is useful for the fans.

Cons

Site visuals are very outdated, the website seems cluttered in sections.

Google Speed Test

Mobile: Fast (1.0s)

Desktop: Fast (1.1s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.1s) and DCL (1.4s) ranks it in the middle third of all pages. This page has a medium level of optimization because some of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~89 resources (1.3MB) to load. But this page appears to use more resources. PSI estimates this page requires 8 render-blocking round trips and 102 resources (1.2MB) to load. Fewer round trips and bytes results in faster pages.

Tottenham (tottenhamhotspur.com)

KIJO Rating: 7/10

The biggest news on the Tottenham Hotspurs front is their new stadium. The stadium is set to be opened in mid-September with the first game at the new stadium being against Liverpool. Due to the new stadium, the website is also undergoing a rebranding in a bid to ensure the graphics pay homage to their new home.

tottenham hotspur website

Some features such as the visual aspect, the use of team colours and an excellent homepage complete with interest-inducing images have already been perfected. However, some features have not. For instance, the UI design appears less crisp. A good interface should be like an invisible hand guiding a user from one action to the next and Tottenham’s website is yet to achieve this. There is an ongoing feedback request on the new website, and consequently, if the users raise the issue, this is something the site will address.

ask spurs

The site has a fresh new feature that allows you to take a virtual tour of the new stadium. Users are enjoying this sneak peek into the new stadium before the official unveiling. When it comes to usability aspects such as: does the site provide for and allow feedback? Does the site have a search function? The website excels. There is an “Ask Spurs” functionality that enables the user to search and access club information anytime.

tottenhams stadium

The dominant navy-blue that characterises the website is an obvious ode to the team colours, and it plays a part incorrectly representing the Tottenham brand. One can only wait and see if the new stadium will inspire them to league glory in the new premier league season. One thing is for sure, with World Cup standouts such as Harry Kane, Dele Alli, and Kieran Trippier; it is a possibility.

Pros

The website has a fairly modern feel to it, on topic & trend with hashtags in navigation, fast on mobile.

Cons

The site still feels incomplete.

Google Speed Test

Mobile: Fast (1.3s)

Desktop: Average (1.1s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.3s) and DCL (1.8s) ranks it in the fastest third of all pages. Although the page could be more optimized it is probably unnecessary. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~75 resources (1MB) to load. PSI estimates this page requires 8 render-blocking round trips and 35 resources (1.2MB) to load. Fewer round trips and bytes results in faster pages.

Everton (evertonfc.com)

KIJO Rating: 6.5/10

Everton adopts a unique illustration style when it comes to website visuals and social media. To start with; the home page has three rotating images complete with bold colours, exciting graphics, and player representation. One of the images, for instance, portrays Pickford—England’s number one goalkeeper and World Cup hero in a number of occasions. In essence, the toffees homepage is a perfect representation of what they stand for; that nothing but the best is good enough.

everton website

Once you proceed to the actual website, one of the first things you encounter is a unique feature that allows you to choose a seating area and a seat on a map if you wish to buy a ticket and attend a game. That makes it easy for a fan or user to map which seat will give them the best vantage point, make comparisons on the different prices for each sitting area to determine affordability and note any available offers.

everton navigation

The website UI design is clean and straightforward and as a result effortless to navigate. The navigation menu at the top provides easy access to key information including a ‘news’ menu item. That means trending news is not featured on the homepage which plays a part in keeping the website clean, fast and straightforward.

Pros

Unique page style for the opening page, clean navigation, strong colours on the brand.

Cons

Opening website pages are fairly outdated, rest of the website feels cluttered below navigation.

Google Speed Test

Mobile: Fast (1.0s)

Desktop: Average (0.9s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1s) and DCL (1.7s) ranks it in the fastest third of all pages. Although the page could be more optimized it is probably unnecessary. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~75 resources (1MB) to load. But this page appears to use more resources. PSI estimates this page requires 8 render-blocking round trips and 124 resources (5.1MB) to load. Fewer round trips and bytes results in faster pages.

Arsenal (arsenal.com)

KIJO Rating: 5.5/10

The new level of expectation brewing amongst Arsenal players and Arsenal fans for this 18/19 season is evident on Arsenal’s website thanks to feature articles analysing what the new players and manager bring to the table. The website’s page layout is well-organised making it possible for a user to move from one feature article to the next seamlessly.

arsenal football club

The website’s visual aspect may appear dated at first glance, but the interface design excels at creating an emotional impact. The emotional impact is an essential aspect of a good UI design because it forges an emotional connection with users and keeps them coming back. The weekly podcast on the home page, for instance, focuses on former Arsenal players beloved by the fans—something that always resonates with the fans emotionally.

arsenal navigation

Navigation is easy thanks to the navigation menu at the top and access to burning latest information is made easy through videos, images, and articles on the home page. Additionally, the site has an average load and response time which guarantees quick access to crucial information.

Pros

Very clean navigation, homepage holds a lot of content, layout

Cons

Footer is very basic & no internal links.

Google Speed Test

Mobile: Average (1.7s)

Desktop: Average (1.2s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.7s) and DCL (3.7s) ranks it in the middle third of all pages. This page has a medium level of optimization because some of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~75 resources (1MB) to load. But this page appears to use more resources. PSI estimates this page requires 8 render-blocking round trips and 212 resources (2.5MB) to load. Fewer round trips and bytes results in faster pages.

West Ham United (whufc.com)

KIJO Rating: 6/10

West Ham’s website is to the point. The menu at the top provides for ease of navigation from one menu item to another. The search function at the top allows a user to search for relevant information quickly. The graphics, especially use of images is a bit underwhelming though the benefit is that users are not distracted by many photos and them, therefore, zero in on what is essential.

west ham football club website

The Hammers website embodies and represents the West Ham brand starting with the crest which acts as the home button. The simple UI design provides for better user experience because it eliminates confusion or time spent trying to find a particular item. A simple speed test on Pingdom reveals fast response and load time which goes a long way in appeasing users.

west ham tv

West Ham TV and Social Media are emphasised on the home page which allows more natural interaction and engagement with fans.

Pros

Very clean navigation, simple UI design, wide range of content.

Cons

The website seems fairly messy & cluttered, wesbtie speed could be improved.

Google Speed Test

Mobile: Average (1.1s)

Desktop: Average (1.0s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1s) and DCL (3.1s) ranks it in the middle third of all pages. This page has a good level of optimization because few of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~75 resources (1MB) to load. But this page appears to use more resources. PSI estimates this page requires 5 render-blocking round trips and 245 resources (5.7MB) to load. Fewer round trips and bytes results in faster pages.

Chelsea (chelseafc.com)

KIJO Rating: 5/10

Chelsea had a rough 2017/2018 season, but with the new manager things are looking up. The blues website can perfectly be summed up as beautifully blue. The site utilises a drop-down menu to deal with the numerous sections and pages. The choice makes the homepage less cluttered and more aesthetically pleasing. Access to menu items via the drop-down menu facilitates ease of access to key information

chelsea football club

It is essential to note that the site is optimised for different devices and even when viewing the site on a mobile device; one is still able to see the most relevant information first. The optimisation plays a role in ensuring a good user experience in addition to the search function and support of enquiries.

cheslea search function

The site focuses on images, videos and the latest news on its homepage. As a result, you quickly get a sense of what is happening in the Chelsea world per time by just scrolling through the home page. Also, the website is fast, and any delay that might frustrate a user is absent.

Pros

Strong use of imagery,

Cons

The layout of the website below the fold is inconsistent,

Google Speed Test

Mobile: Average (1.1s)

Desktop: Average (1.0s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1s) and DCL (3.1s) ranks it in the middle third of all pages. This page has a good level of optimization because few of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~75 resources (1MB) to load. But this page appears to use more resources. PSI estimates this page requires 5 render-blocking round trips and 245 resources (5.7MB) to load. Fewer round trips and bytes results in faster pages.

Southampton (southamptonfc.com)

KIJO Rating: 8/10

Clean, crisp and focused are the words that come to mind once you access the Southampton website. The website narrows down its focus to key pertinent information such as upcoming games, articles on the latest happenings in the club, for instance, players returning to action and tickets. Such a focus makes it easy to access key information fast.

southampton website

There isn’t much of an emphasis on the visual aspect of the site lacking in images and videos. Instead, there is a deliberate use of a simple a simple User Interface Design in a bid to make navigation effortless across the various menu items.

Pros

One of the most modern websites out of the 10, unique layout to other websites, fixtures are clearly viewable.

Cons

Not immediate where the navigation is, social media not instantly visible, website speed is slow.

Google Speed Test

Mobile: Slow (1.9s)

Desktop: Slow (1.9s)

Data from the Chrome User Experience Report indicates this page’s median FCP (1.9s) and DCL (3.7s) ranks it in the bottom third of all pages. This page has a low level of optimization because most of its resources are render-blocking. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~89 resources (1.3MB) to load. PSI estimates this page requires 3 render-blocking round trips and 140 resources (3.7MB) to load. Fewer round trips and bytes results in faster pages.

Newcastle United (nufc.co.uk)

Newcastle has accumulated 11 major trophies over the years. The club’s trademark black and white is significantly featured on the website in a bid to capture Newcastle’s brand and spirit.

newcastle website

Feature articles and the club’s history are a particular focus of the home page. The feature articles make it easy to find out current happenings at the club such as transfers. The navigation menu at the top is also quite straightforward and facilitates quick access to vital information.

The site does not have much of a visual wow factor, though it more than makes up for it with the focus on user experience. Everything on the homepage is designed to ensure the user finds exactly what they are looking for.

Pros

A fair amount of space on the website, social media clear on navigation, very good / fast website speed.

Cons

Fairly basic layout, lacks character and club branding.

Google Speed Test

Mobile: Fast (0.9s)

Desktop: Fast (0.8s)

Data from the Chrome User Experience Report indicates this page’s median FCP (0.8s) and DCL (1.2s) ranks it in the fastest third of all pages. Although the page could be more optimized it is probably unnecessary. Learn more.

Statistics show that the median page on the internet requires 4 render-blocking round trips and ~89 resources (1.3MB) to load. PSI estimates this page requires 6 render-blocking round trips and 39 resources (3.3MB) to load. Fewer round trips and bytes results in faster pages.

Overall Standard of Premier League Websites

After taking an in-depth look at 10 of the top Premier League websites we can safely say there is room for improvement. With the majority of Football clubs sticking to a regimented style and an ‘outdated’ structure, we would have hoped to see a lot more unique styles.

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