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How to change Campaign Objective of Facebook Ads

Mark Simmonds

Digital Marketing Executive

Author Image: Mark Simmonds
how do i change a Facebook campaign objective
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Have you just created an amazing new Facebook campaign and now you can’t change the campaign objective?

We feel your pain!

In this article we will show you a simple way to change the campaign objective using the power editor.

Follow our guide below to create a campaign with a new objective but keep all your ad creative.

Using the Power Editor to Change Campaign Objective of Facebook Ads

The easiest and quickest way to change objective is to duplicate your adverts and advert sets into a new campaign that is using your desired objective. The Power Editor is Facebook’s tool for making advanced edits to an advertising campaign and has access to more options than the default campaign editor.

Navigate to the Power Editor by clicking the link across the top of the advertising management page.

Follow the following steps to duplicate your adverts and advert sets into a new campaign:

  1. Click the ‘Download to Power Editor’ button to download all of your campaigns and settings into the power editor.
  2. Select the adverts and advert sets you want to change the objective for then click the duplicate button.
    PPC - Change campaign objective of Facebook ads
  3. This then opens a popup window that allows you to select where to duplicate the selected adverts to. You can duplicate to a campaign that you have already created or decide to create a new campaign with a new objective.Pay per click - Facebook Ads Duplicate Campaign Popup
  4. Enter the name of your new campaign, select your buying type and finally select the objective you want your ads to use.
  5. Finally ensure you click the Upload Changes button to publish any changes you have made in power editor.
    Pay Per Click - Facebook Ads Power Editor Upload Changes


Thats it! You have successfully copied all your adverts and advert sets to a new campaign with a new campaign objective.

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Do you need help with your Facebook ads?

The KIJO team has experience in building Facebook campaigns and ads to meet your primary goal. Send an email to and one of our team will be in touch to discuss your Facebook campaign.

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