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ALTI 100

Designing a new brand identity for London based cryptocurrency startup ALTI100.

We created a brand and website for the London based Cryptocurrency tracker ALTI100. The aim of this project was to provide clear information on the rising and falling crypto currencies and display their conversion rates. With this we went for a very modern tech based feel for the brand featuring graphs and gradients.


  • Brand Strategy
  • Brand identity
  • Website Design
  • Animated Logo
business branding 90

Although ALTI100 displays a lot of information we ultimately needed to have everything be clear and legible. to do this we created a hierarchy with typography based on scale. Your eyes naturally follow from the larger items to the smaller.

brand identity design
brand identity