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Innovative Market Leader

When designing something new we always keep in mind, what is the purpose for creating this in the first place? For Crucial Trading it was to modernise and innovate.

Crucial - Innovative Market Leader

Complete Re-Design

When designing something new we always keep in mind, what is the purpose for creating this in the first place? For Crucial Trading it was to modernise and innovate.

Crucial - Complete Redesign

Catgorise Materials Clearly

One of the main features that make Crucial Trading so great is their huge selection of different materials and products, we needed to provide a way of categorising these and making them individually recognisable.

The Devil's In the Details

With each bespoke rug pattern and material they have different details and requirements, we created a simplified detail view that provides all of the details you would ever need in a simple digestable format.

Crucial - Product Page

Discover Local Retailers

Crucial Trading sell their products through many different retailers across the country and over-seas, to help you find these we created a beautiful card based retailer page, ensuring you get your rugs as quickly and safely as possible.

Crucial - Local Retailers Tablet

Delightful Mobile Experience

At KIJO we believe in perfecting the experience where the users are. Mobile has been and continues to be one of the most utilised platforms for browsing the web since 2016.

Crucial - Mobile Experience

The Rug Builder

We wanted to find a way to bridge the gap between an online retail experience in a brick and mortar shop, to do this we created the powerful 3D rug builder, allowing you to create the exact rug you always wanted within a 3d space.

Crucial - 3D Rug Builder

Commercial Builder

As a companion piece along side the rug builder we created the commercial builder, allowing the user to alter the colours in each and every crucial trading flooring structures.

Crucial - Hospitality Builder

Press Coverage

“The natural-flooring specialist has just relaunched it’s website, introducing a nifty 3D Rug Builder, which makes choosing a bespoke rug, from a range comprising of 70 different materials, that little bit easier.”

Crucial - Press Coverage

Award Nominations

The Crucial Trading website was submitted and successfully nominated for best website design in the Drum Design awards, up along side the financial times website and PwC’s extra-ordinary challenges site.

Not only this but it was also awarded Web Guru of the day in the Web Guru Awards.

Testimonial

We thoroughly enjoyed our experience working with KIJO, they provided us with a beautiful award nominated website, one that we are proud to display to our customers, and believe truly inspires. We look forward to working with KIJO again in the future.

Crucial - Inspiration Design

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