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Don’t Go Bald

New brand and visual identity for a hair loss and replacement clinic.

Brand design company - outdoor installation

We designed a comprehensive brand identity and website design based around the name “Don’t Go Bald”. The aim of the project was to take away the stigma of having hair transplants. We wanted the brand to be playful but not insulting or harmful to anyone going through the hair transplant process.

Deliverables: 

  • Brand identity
  • Brand guidelines
  • Visual direction
  • Web design

 

Brand design company - outdoor installation
We were able to generate a full bespoke brand with website design examples and a large-scale document which met the brief very well. Whilst producing this we learned valuable lessons and designed a new brand guidelines and proposal system for showcasing our work in the future.

Mike O'Raw

Graphic Designer

A few sketch renditions included a deconstructed “O” in “don’t go bald” to create a hairline and smile, however upon reflection this idea looked more like someone happy with their baldness rather than happy with their new full head of hair. We took this idea and adapted it as an icon that had a full head of hair and continued the smile.