Knightsbridge Care Services approached us to modernise their website, they wanted a wordpress website that would highlight their business as a caring and trustworthy service. We really wanted to highlight how happy and comfortable your loved ones can be with Knightsbridge Care.
We chose a gentle pallet with soft greens and navy blues, blue is synonymous with the feeling of trust. When highlighting the services of Knightsbridge it was clear that we had to focus on the independence and happiness that your loved ones can find whilst under their care. They are able to live a happy and fulfilled life, encouraged to remain independent and do things that they enjoy. We showcased each service using imagery of happy elderly people living life to the best of their ability.
What we did
With the icon set we created, we really wanted to be friendly and inviting however, the people who require this service aren't children and it's a fine line you have to walk between friendly and patronising. We went for a slim line icon set that was rounded and gentle. This avoids being too childish or cartoon-esque whilst still remaining friendly, this business shouldn't feel like a corporate office.
The bespoke icon set
Staying with the theme of not being a corporate office; when you require care services for your loved ones it's important that you know who is looking after them when you're not able to. To remedy this we created the our promise page, allowing the potential clients know a little bit more about the ethics and people who will be so heavily involved in their lives.
The Knightsbridge Promise
We created a friendly, inviting website for Knightsbridge Care Services to showcase their services. The website allows potential clients to learn who the people behind the company are and what they stand for, before making the big decision to allow them into the lives of their loved ones. We successfully updated their old website into a new modern Wordpress site allowing them to easily add content and information without any hassle.