Before starting the project we conducted UX workshops both internally and with the project stakeholders. The purpose of these workshops was to have a clear picture of who would be using the website and who the target demographic was.
Using the results of these workshops we would produce UX documents that would be used when making future decisions about the direction of the project. First off we created user personas. These are people we create, with the qualities of our ideal user base, which allows the team to relate to the real world needs of the users. Next we created a customer journey map, which would detail the possible journeys a user would take through the website. We could then design the website around the ideal path we would like users to take and ensure the information required was easy to find.