Pay Per Click (PPC) advertising is a sure fire way of getting your brand on the first page of search results, especially if don’t have time to wait for your SEO to come to fruition in the organic results. PPC can seem baffling, competitive and complicated – but with expert help from KIJO it couldn't be simpler to get clicks that convert.
How does PPC work?
PPC advertising is used to drive traffic to your site by paying for ads to appear on search engines against specific key words and phrases. As the name suggests, you pay each time your advert is clicked on.
With PPC, you decide how much you spend. You set a spend limit, and once it’s been used up, the search engine will stop displaying your ads. Simple.
PPC works by bidding for the keywords you want your site to appear next to when they’re searched for online. The keywords you choose for your PPC campaign dictate how much you pay per click. These prices will vary based on how much competition there is. Choose a popular keyword and it will cost you more. Choose something local, niche and specific and the cost per click is significantly reduced.
For the uninitiated PPC advertising can seem like a minefield! That’s where having expert help – like the marketing brains at KIJO – can come in handy. We can drill down the key words and phrases that will have the most impact for your business and advise on how to get the best return for your investment.
Why pay to get seen in search?
You may already be using SEO practices to climb higher up organic search results (and if you’re not, why not?). But there are number of reasons to use PPC in conjunction with SEO, to ramp up the impact of your digital marketing.
Firstly, SEO can take a long time to work. When the results of all those blog articles, landing pages, videos and other content you’ve created come into effect – the hard work really pays off. But if you’re launching a brand new business, product or service, you want people to find you instantly. PPC is a great way to plug the gap while you’re waiting for organic search to come into it’s own.
PPC can also be extremely helpful in judging how effective your internet marketing really is. You can track exactly how well each of your keywords entices customers, which ones lead to conversions and which ones don’t. With PPC, you know whether your investment has been worth the money and that’s vital for planning future digital marketing – whether further PPC campaigns or integrating your findings into your SEO plans.
With PPC you are guaranteed to get your brand above the rest in your specialised field and avoiding the scrabble to the top of the search results. If you’re looking to promote a short-lived or time-sensitive promotion, PPC is the best way to get to the top of the ladder at the crucial moment.
How KIJO ensures that every click is well spent
Any marketer worth their salt knows that a good PPC campaign starts with research. At KIJO we have the tools, techniques and experience to interrogate your online demographic and select the keywords that will attract the most valuable visitors. What’s more, we can drill down your keywords into specific, local search terms – meaning lower bidding prices and better ROI.
To support your PPC campaign, our team of developers can create dedicated landing pages for your ads, driving those who’ve clicked towards a specific goal. The more joined up your campaign is, the more conversions you’ll receive.
As your PPC campaign progresses, we’ll track every click and conversion, using real time learning to inform next steps. Where relevant, we can add new keywords to expand reach, or create target ad groups and landing pages. We can also identify non-coverting terms and add negative keywords to prevent you wasting a single penny.
Case study: Revealing results for private investigations firm
Reveal PI are a private investigations company and long-standing client of KIJO’s. Having started their business in Birmingham, Reveal PI has now grown to become a nationwide business – largely as a result of their PPC activity.
With some trepidation, Reveal PI gave us a modest starting budget of just £100 per month and challenged us to see what we could do. As always, we took to the task with our full energy – keen to prove to our client just how effective PPC could be for them.
Our strategy was to create a number of tailored ad groups for Reveal PI’s online marketing. Each group was allocated specific, regionally tailored phrases to maximise budget and ensure quality leads.
The campaign was more successful than Reveal could ever have hoped for, with an AdWords strategy that achieved an ROI of £4-5 for every £1 spent. Reveal have been so impressed with the results of their PPC advertising that they are now investing a monthly budget of around £2000 covering five geographical areas.
The majority of Reveal’s new business now comes through digital marketing and they have attributed a 100% increase of revenue for the business solely to PPC activity. Enough said.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses 3rd party cookies to improve the experience for users on our website. We use the following 3rd party cookies:
Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website.
Drift website chat box. All cookies used by the Drift widget are “first-party” cookies assigned to our domain. Drift cookies on our domain cannot be read by Drift widgets on other websites.
Callrail. This is part of our telephone setup. This cookie ensures that visitors see the correct telephone number when they visit the website. It also tracks the landing page, referrer, search terms and queries. This allows us to make our marketing more effective.
Please enable Strictly Necessary Cookies first so that we can save your preferences!