Social Media

Is social media marketing right for my business?

Just about everyone uses social media these days – so whatever field you’re in there’s an audience out there ready and waiting to discover your business. It’s a wide-reaching and cost-effective way to spread the word about what you do – and harness the power of happy customers and social influencers.

Build a community around your brand

In the days before the Internet (imagine!) people would spread the word about products they liked through word of mouth. Social media is the same thing in a digital world. Virtual communities have formed across all platforms, connecting people that share the same interests, opinions and values. It could be a group of professionals with a common skillset sharing knowledge on LinkedIn, a local community group on Facebook, or followers of a particular brand or celebrity on Twitter or Instagram.

These communities provide fantastic opportunities for businesses that have the knowhow to tap into them in an engaging and valuable way. They can help to build loyalty and trust through peer review and encourage sharing and engagement through user-generated content. Social media helps you reach a wide network of relevant customers in a way that other forms of marketing can’t compare with.

Getting social with KIJO

KIJO’s marketing experts are a sociable lot – so we’re clued up on all the hottest social media platforms. There are various ways to crack the social media market and we’ve tried and tested all of them over the last few years. We can help with creating shareable content such as blogs, articles, videos & animation, as well as advising the best paid advertising strategies for your goals. Plus knowing which platforms work best for your industry means we can help you get the conversation started.

Social media management

Do you know you should be using social media, but don’t know where to start? Many companies haphazardly post content in the hope that their brand will be the next big social media trend – then face disappointment when their efforts fizzle out into nothingness.

To truly harness the power of social media you need to know who you’re targeting, what you want to achieve and how to go about it. Whether it’s awareness of a new brand, reputation building or directing sales – we can help put together a social media strategy that will deliver real, measurable results. From strategy through to delivery, KIJO can oversee all your social media activity, ensuring you have a coherent, consistent and effective approach across all platforms.

Social media advertising

Social media marketing has come a long way since the first social networks appeared on the scene. The beauty of advertising on social media is that if you really drill down who you want your message to reach, each platform has detailed tools to find them. You can target based on location, age, gender, likes and dislikes and numerous other factors. KIJO can help you identify who your key targets are, which platforms they use and the best way to reach them with paid advertising as part of your overall social media strategy.

We use research and analysis tools to choose the right demographic, as well as split-testing to provide real time learning on results.

Content creation

Many businesses realise that they should be taking advantage of social media, but either don’t have time to create content or aren’t sure what to produce. We provide a structured approach to content creation – ensuring every blog, post, graphic or article has a strategic purpose as well as being engaging, useful and shareable for your demographic. Within the team we have the skills to plan, design and write content to create a buzz about your business.

Campaign creation

If you have a specific goal in mind, then bringing all of the elements above together into a dedicated campaign can help you achieve social media success. From product launches to rebrands to time-specific promotions, the KIJO marketing team are on hand to help you crack the social media marketplace. Using our experience, real-time learning and talented team of content developers, we’ll create a campaign that will get your customers liking, sharing – and buying.

Plus we’ll measure KPIs and ROI throughout the process so that you can see exactly how successful social media marketing is for your business.