Park-IT started life as an on-site software solution but it was time for them to evolve into a cloud-based software product. In order for them to communicate this new direction, Park-IT wanted to evolve their existing brand and completely redesign their website. Our long-standing relationship with Park-IT meant we were uniquely positioned to understand not only where to take the brand but also importantly where it had come from.
Elegant, sophisticated and sleek; these are all words that describe the products offered by Crucial Trading, as well as the website we built to enhance its online presence. We helped modernise its branding and improved the presentation of its materials, with gorgeous iconography and finely honed typography adding to the underlying company ethos of cool, luxurious sensuality.