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Home Page

The home page of your website is very much your store front. For B2B Quote, we designed a home page that instantly gives the user a number of important options to consider. Interaction is essential, and our home page design allows for a lot of it. Our strategic placement of buttons and functions all work toward persuading the user to register.

Illustrations

B2B Quote’s target audience range from SME’s to large corporations and blue chip companies. Obviously, our designs needed to reflect that. How did we manage to do so while still managing to create a great visual experience?We created a number of bespoke illustrations that reflect the nature of B2B’s business all while keeping the website experience engaging. These striking visuals not only enhance the user experience, they expand upon the client’s brand as a whole.

It’s The Little Things That Matter

We don’t just design websites, we design experiences. It was important that the designs we created directed the user in a way that the client wanted. In this instance the user needed to be encouraged to register an account with our client. Using repetition, confident language and clear visual communication, we did just that.

Confident

Clear

Confirm

Responsive
Experience

As with all of our designs, we created a responsive experience for our client. The way we see it; if it doesn’t look as good on a mobile as it does on a laptop, it’s not responsive.

Registering & Booking

It was particularly important to make these sections clear with good flow and legibility. Sections that call users to take action or spend time interacting will really make or break the success of a website. We used simple layouts and large forms when creating B2B’s booking and registering screens.

Persuasive Design

It’s important to remember that we’re not just designing for our clients, we’re designing for our client’s clients. That means we need to take every step possible to ensure our designs encourage sales and interaction.

The Importance Of Ease

User experience is incredibly important. Bad user experience will cause frustration and is the silent killer of many sales. That’s why, when we design an experience, we ensure that it is as simple and as easy to follow as possible.

Trust Signals

To help improve users trust in the website, we created a variety of trust signal sections that can be seen throughout the final design. These snippets of useful information help to increases conversions.

Final Thoughts

We designed a functional, professional and engaging website for our clients at B2B Quote. We managed to maintain a balance between professionalism and visual intrigue all while creating a user experience that encourages conversions.