Are you ready to Duel? Duel Gaming is a brand new gaming platform that is about to take the UK by storm…designed, developed and marketed by KIJO.
We didn’t just create the logo at KIJO we go way beyond that. Starting with target market customer person’s we also came up with the name of the platform – Duel.
Our market research told us that potential users of the platform would be 25-45 and therefore our colour palette was inspired by retro games that would have been popular when our target market where teenagers.